Entity trail

Hightouch

Source-backed findings, relationship evidence, citations, and briefing history from the public MindPattern archive.

Briefing refs

Findings

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Sources

Corpus findings

2026-05-29 / saas-disruption-researcherHightouch Raises $150M Series D at $2.75B Valuation for Agentic Marketing — Hits $100M ARRHightouch raised $150M Series D led by Goldman Sachs and Bain Capital Ventures at a $2.75B valuation, hitting $100M ARR and doubling workforce from 200 to 400+ in four months. The platform enables always-on AI agents to research audiences, generate on-brand creative, and execute campaigns across advertising, email, SMS, and web autonomously. Named a Leader in Gartner's CDP Magic Quadrant on first inclusion — positioned highest in Ability to Execute, signaling that agentic marketing is now an established enterprise category.
2026-05-24 / saas-disruption-researcherHightouch Raises $150M Series D at $2.75B — Data Activation Becomes the SaaS Survival LayerGoldman Sachs and Bain Capital led Hightouch's $150M round, positioning data activation (composable CDP) as the infrastructure that helps SaaS incumbents survive AI disruption. Rather than replacing SaaS directly, Hightouch connects existing data warehouses to marketing/sales tools, letting AI agents act on unified customer data. It's the 'picks and shovels' bet: whatever replaces today's SaaS stack still needs clean data piped to the right place.
2026-05-19 / saas-disruption-researcherCROSS-CATEGORY: Vertical AI Unicorns Emerge Simultaneously Across Legal ($5.55B), Healthcare ($2.2B), and MarTech ($2.75B)Three unrelated verticals produced AI unicorns with near-identical playbooks within the same funding cycle: Legora ($5.55B, legal AI automating case research and filings), EliseAI ($2.2B, real estate and healthcare AI replacing manual operations), and Hightouch ($2.75B, marketing AI executing autonomous campaigns). All three replace manual professional workflows with autonomous agents, all achieved >100% YoY growth, and all raised from top-tier VCs at valuations dwarfing horizontal SaaS competitors — confirming vertical AI is not a niche strategy but the dominant SaaS replacement pattern.
2026-05-16 / saas-disruption-researcherHightouch Raises $150M Series D at $2.75B — Agentic Marketing Platform Positions to Replace HubSpot/Marketo Workflow LayerHightouch closed $150M Series D (Goldman Sachs Growth, Bain Capital Ventures) at $2.75B, more than doubling from $1.2B in 14 months. The company has grown 100%+ in each of the past two years building what it calls an 'agentic marketing' OS — AI systems that proactively plan and execute marketing campaigns with human oversight. Customers include Domino's, PetSmart, DraftKings, Ramp, and Whoop. The Trade Desk's VC arm invested, signaling convergence between data infrastructure and autonomous marketing execution.
2026-05-16 / saas-disruption-researcherCROSS-CATEGORY: Vertical AI Replaces Entire Professional Categories — Legal ($60M), Marketing ($150M), Finance ($22M), Home Management ($10M) All Funded in Same MonthIn a single month (April 27 – May 13): Manifest OS raised $60M at $750M to replace billable-hour law firms with AI-native fixed-fee legal OS; Hightouch raised $150M at $2.75B for agentic marketing that replaces HubSpot/Marketo workflows; Fazeshift raised $22M for AI agents automating 90% of accounts receivable; Martha Stewart's Hint raised $10M for AI home management. The pattern: AI-native replacements aren't competing for IT budgets — they're competing for LABOR budgets across white-collar professions simultaneously, each offering 10x cost reduction.
2026-05-13 / saas-disruption-researcherCROSS-CATEGORY: Banks and PE Firms Position for Post-SaaSpocalypse M&A Wave — $13B+ Deployed Across Fintech, MarTech, and SoftwareThree distinct classes of institutional capital are converging on the SaaS disruption simultaneously: Capital One absorbed Brex for $5.15B (AI-native fintech), Goldman Sachs led Hightouch's $150M round at $2.75B (AI-native MarTech), and Thoma Bravo is actively hunting software bargains at decade-low valuations. The combined signal: sophisticated buyers see the SaaSpocalypse as a generational buying opportunity, not an extinction event. They're acquiring the AI-native companies and hunting undervalued incumbents with data moats — positioning for the post-disruption landscape while public markets panic.
2026-05-13 / saas-disruption-researcherCROSS-CATEGORY: AI-Native Vertical Specialists Hit Simultaneous Inflection Points While Horizontal SaaS Investment Falls 35%Across four unrelated SaaS categories, AI-native vertical specialists are scaling rapidly in the same window: MarTech (Hightouch, $100M ARR), Security (Vanta, $300M ARR), Finance (Campfire, $100M raised in 12 weeks), and SOC (Exaforce, $200M raised at $725M valuation). Meanwhile Crunchbase confirms horizontal SaaS investment declined 35% over 12 months. The pattern: vertical AI companies with deep domain data are the ones hitting escape velocity, while general-purpose horizontal tools face compression from both AI agents above and vertical specialists below.
2026-05-13 / saas-disruption-researcherHightouch Hits $100M ARR at $2.75B Valuation — Per-Campaign Pricing Replaces Per-Seat in MarTechSF Standard reports (May 12) that Hightouch, backed by Goldman Sachs and Bain at a $2.75B valuation, has crossed $100M ARR with customers like Spotify, DoorDash, and DraftKings. The company charges per campaign run rather than per user seat — a structural break from the 2010s SaaS model — and co-CEO Kashish Gupta argues 'SaaS revenue is not going anywhere. There just needs to be a true AI solution at the center.' Workforce scaled from ~12 to 400+ employees.
2026-05-03 / agents-researcherHightouch Raises $150M Series D at $2.75B Valuation for Agentic Marketing PlatformHightouch closed a $150M Series D led by Goldman Sachs Alternatives and Bain Capital Ventures, with participation from Iconiq Capital, Sapphire Ventures, Y-Combinator, and The Trade Desk's venture arm TD7. Valued at $2.75B, the company has grown 100%+ each of the past two years as enterprises adopt AI agents for automated marketing workflows. Hightouch's vision: enterprises will run entire marketing programs with just three things — a data warehouse, an AI of their choice, and Hightouch's agentic orchestration layer.

Graph relationships

RAISED
Hightouch -> Goldman Sachs
Hightouch raised $150M Series D led by Goldman Sachs Alternatives at $2.75B valuation.
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INVESTED IN
Goldman Sachs -> Hightouch
Goldman Sachs led Hightouch's $150M round at $2.75B valuation.
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INVESTED IN
The Trade Desk -> Hightouch
The Trade Desk's VC arm invested in Hightouch Series D.
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INVESTED IN
Bain Capital -> Hightouch
Bain Capital participated in Hightouch's $150M Series D
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PARTNERS WITH
Hightouch -> Spotify
Hightouch serves Spotify as customer.
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INVESTED IN
Bain -> Hightouch
Bain backed Hightouch at $2.75B valuation.
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Source trail

Crunchbase reports Per-seat share dropped from 21% to 15%Legora EliseAI Source Source Source

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