Futurum 1H 2026 Survey: 43% of Enterprise Buyers Now Prefer Consumption-Based Pricing, 27% Favor Outcome-Based — Hybrid Models Drive 38% Higher NRR

Futurum Group·medium signal

Futurum Group's 1H 2026 enterprise buyer survey shows the pricing model shift is now buyer-driven, not just vendor-led: 43% prefer consumption-based models, 27% favor outcome-based structures. Companies using hybrid pricing (combining seat + usage + outcome tiers) report 38% higher revenue growth and 38% higher net revenue retention vs. pure subscription. Gartner projects that by 2030, 40%+ of enterprise SaaS spend shifts to usage/agent/outcome-based pricing, with seat-based vendor revenue share declining from 21% to 15%.