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Futurum Group
Public MindPattern findings, entities, and graph evidence that cite this source.
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2026-06-06
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- 2026-06-06 / MARKETSHybrid Pricing Becomes the Transition State: 61% of SaaS Firms Projected to Run Fixed-Base-Plus-Consumption by End of 2026Futurum and Ibbaka analyses converge on hybrid pricing — a fixed base plus variable consumption/outcome component — reaching ~61% of SaaS companies by the end of 2026, making it the dominant landing spot for enterprise renewals rather than pure outcome-based models. The driver is the attribution problem: pure outcome pricing stalls because vendors can't cleanly assign value when multiple agents and humans contribute to a result. Builders setting 2026 pricing should default to hybrid as the safe, market-standard structure.
- 2026-05-16 / MARKETSFuturum 1H 2026 Survey: 43% of Enterprise Buyers Now Prefer Consumption-Based Pricing, 27% Favor Outcome-Based — Hybrid Models Drive 38% Higher NRRFuturum Group's 1H 2026 enterprise buyer survey shows the pricing model shift is now buyer-driven, not just vendor-led: 43% prefer consumption-based models, 27% favor outcome-based structures. Companies using hybrid pricing (combining seat + usage + outcome tiers) report 38% higher revenue growth and 38% higher net revenue retention vs. pure subscription. Gartner projects that by 2030, 40%+ of enterprise SaaS spend shifts to usage/agent/outcome-based pricing, with seat-based vendor revenue share declining from 21% to 15%.
- 2026-05-15 / MARKETSAdobe Q1 FY2026: AI-First ARR Triples YoY, 850M MAU, Firefly Users Generate 24B+ Assets — Design Incumbent Proves AI Monetization Works