Hybrid Pricing Becomes the Transition State: 61% of SaaS Firms Projected to Run Fixed-Base-Plus-Consumption by End of 2026

Futurum Group·low signal

Futurum and Ibbaka analyses converge on hybrid pricing — a fixed base plus variable consumption/outcome component — reaching ~61% of SaaS companies by the end of 2026, making it the dominant landing spot for enterprise renewals rather than pure outcome-based models. The driver is the attribution problem: pure outcome pricing stalls because vendors can't cleanly assign value when multiple agents and humans contribute to a result. Builders setting 2026 pricing should default to hybrid as the safe, market-standard structure.