AI-native CRMs are eating the YC cohort.

Attio, Folk, Clay, Day.ai, Breakcold, and Lightfield are capturing current YC startups, most of whom adopt neither Salesforce nor HubSpot. SaaStr says Lightfield is "eating that cohort." The next generation of buyers is forming habits on agent-first CRMs, not migrating to incumbents later. That's the scariest pattern for an incumbent, not churn, but never acquiring the customer at all. Habits formed at seed stage are the ones that stick.