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Public story · 2026-07-02 · high
Launch partners include Stripe, Adyen, Avalara, Mirakl, and Forter, with ChatGPT and Gemini access targeted for summer 2026.
Why now: The expansion lands as agentic commerce moves from pilots to a productized marketplace, with Salesforce detailing the shift in its July 2 announcement.
Salesforce shipped its largest Agentforce Commerce update yet, adding a toolkit of 40-plus prebuilt skills and a framework for installable commerce apps, per the company's newsroom post.
That 40-plus skill count is enough to function as a real marketplace, not a demo. It matters for anyone building on agents: skills, not standalone apps, are becoming the unit developers ship and merchants install.
The new Commerce Apps Framework lets developers publish those skills as installable apps inside Business Manager, the tool merchants already use to run their storefronts.
Launch partners include Stripe, Adyen, Avalara, Mirakl, and Forter, per Salesforce.
The company is also targeting general availability in ChatGPT and access in Gemini for summer 2026.
Salesforce built a marketplace shaped like MCP: skills are discrete, installable capabilities that plug into a host app instead of one agent doing everything. If that pattern holds, every commerce platform with an agent story ends up shipping its own skill catalog. My bet: installation friction, not skill count, decides who wins agentic checkout.
The expansion lands as agentic commerce moves from pilots to a productized marketplace, with Salesforce detailing the shift in its July 2 announcement.
Each link below shares sources, entities, or timing with this story.
Avalara partners with Salesforce / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (Avalara partners with Salesforce); both cover MCP, Salesforce, Stripe; overlapping topics (agent, developer, skill).
Stripe partners with Salesforce / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (Stripe partners with Salesforce); both cover Launch, MCP, Stripe; overlapping topics (agent, capability).
Mastercard partners with Adyen / Shared entities / Shared topic / What happened next
Linked by a graph relationship (Mastercard partners with Adyen); both cover Adyen, Stripe; overlapping topics (adyen, agent, agentic, commerce).
Codex competes with Gemini / Shared entities / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Codex competes with Gemini); both cover Gemini, MCP; overlapping topics (agent, developer, skill).
Adyen supports OpenAI / Shared entities / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Adyen supports OpenAI); both cover Gemini, MCP; overlapping topics (agent, agentic, chatgpt).
Mastercard partners with Adyen / Shared entities / Shared topic / What happened next
Linked by a graph relationship (Mastercard partners with Adyen); both cover Adyen, Stripe; overlapping topics (adyen, agent, agentic).
Adyen supports OpenAI / Shared entities / Shared topic / What happened next
Linked by a graph relationship (Adyen supports OpenAI); both cover MCP, Stripe; overlapping topics (agent, agentic, else).
Avalara partners with Salesforce / Shared entities / Same source domain / Earlier coverage / Tension
Linked by a graph relationship (Avalara partners with Salesforce); both cover MCP, Salesforce; reported by the same outlet (salesforce.com).