Auger raises $50M to automate supply chain decisions

Auger raised $50 million to run agent-driven decisions on top of a company's existing ERP, WMS, and TMS, per GeekWire.

Why it matters

The round, led by Eclipse, brings Auger's total funding to $150 million and lands the startup inside three supply chains: Meta, Fanatics, and Kimberly-Clark. For CIOs, that's the sell: automate the judgment calls without touching the systems of record everyone already depends on.

Dave Clark, the former Amazon operations chief who leads the company, skipped the system-of-record swap other startups pitch. Data from the ERP, WMS, and TMS systems already in place feeds into one operating layer, where agents and optimization models decide and execute. At Fanatics, GeekWire reports that runs about 85% autonomously.

GeekWire doesn't say what happens with the other 15% of decisions, and that gap matters more than the headline number. Exceptions and anything with legal or financial exposure are the likely holdouts, where a person stays in the loop.

That's the bet behind the round. The agent layer eats decision-making, not the database, so any startup still pitching a full system-of-record replacement is fighting the wrong war.

Watch renewal and expansion numbers at Meta, Fanatics, and Kimberly-Clark before treating 85% autonomous as proof of margin. Automating a decision is easier to demo than to trust with real money.