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Public story · 2026-07-14 · high
The startup leaves ERP, WMS and TMS in place and layers agents on top, hitting about 85% autonomous decisions at Fanatics.
Why now: GeekWire's report on the round and Auger's customer roster is the clearest look at how agent-native supply chain tooling is actually getting deployed.
Auger raised $50 million to run agent-driven decisions on top of a company's existing ERP, WMS, and TMS, per GeekWire.
The round, led by Eclipse, brings Auger's total funding to $150 million and lands the startup inside three supply chains: Meta, Fanatics, and Kimberly-Clark. For CIOs, that's the sell: automate the judgment calls without touching the systems of record everyone already depends on.
Dave Clark, the former Amazon operations chief who leads the company, skipped the system-of-record swap other startups pitch. Data from the ERP, WMS, and TMS systems already in place feeds into one operating layer, where agents and optimization models decide and execute. At Fanatics, GeekWire reports that runs about 85% autonomously.
GeekWire doesn't say what happens with the other 15% of decisions, and that gap matters more than the headline number. Exceptions and anything with legal or financial exposure are the likely holdouts, where a person stays in the loop.
That's the bet behind the round. The agent layer eats decision-making, not the database, so any startup still pitching a full system-of-record replacement is fighting the wrong war.
Watch renewal and expansion numbers at Meta, Fanatics, and Kimberly-Clark before treating 85% autonomous as proof of margin. Automating a decision is easier to demo than to trust with real money.
Each link below shares sources, entities, or timing with this story.
Claude Cowork competes with Salesforce / Shared entities / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Claude Cowork competes with Salesforce); both cover ERP, Salesforce; overlapping topics (agent, architecture, data).
Amazon invested in OpenAI / Shared entities / Same source domain / Earlier coverage
Linked by a graph relationship (Amazon invested in OpenAI); both cover Amazon, GeekWire; reported by the same outlet (geekwire.com).
Amazon released AWS / Shared entities / Earlier coverage / Tension
Linked by a graph relationship (Amazon released AWS); both cover Amazon, Meta; earlier Amazon coverage from 2026-04-30.
Lightfield competes with Salesforce / Shared entity: Salesforce / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Lightfield competes with Salesforce); both cover Salesforce; overlapping topics (agent, architecture).
Amazon supports Claude Code / Shared entity: Clark / Shared topic / Earlier coverage / Tension
Linked by a graph relationship (Amazon supports Claude Code); both cover Clark; overlapping topics (clark, data).
Salesforce acquired Contentful / Shared entity: Salesforce / Shared topic / Earlier coverage
Linked by a graph relationship (Salesforce acquired Contentful); both cover Salesforce; overlapping topics (agent, data, layer).
Meta partners with Google / Shared entities / Earlier coverage
Linked by a graph relationship (Meta partners with Google); both cover Meta, Salesforce; earlier Meta coverage from 2026-07-07.
Linked by a graph relationship (Meta partners with Google); both cover Instead, Salesforce; earlier Instead coverage from 2026-05-15.