Fetching from the wire…
Markets2026-07-14 · source-backed
Figma, HubSpot, and Salesforce are among the recent joiners, seat-based pricing fell from 21% to 15% of companies in twelve months, and hybrid surged from 27% to 41% (Monetizely). Gartner projects 40% of enterprise SaaS spend shifts to usage, agent, or outcome pricing by 2030, roughly $234B diverted from traditional SaaS. If your product still bills per seat, the market is quietly moving out from under you. The reason is mechanical: agents break the link between seats and value. One agent can do the work of several seats, so per-seat pricing either undercharges or caps your upside. Consumption pricing follows the value.
Each link below shares sources, entities, or timing with this story.
Salesforce competes with HubSpot / Shared entities / Same source / Shared topic / Earlier coverage
Linked by a graph relationship (Salesforce competes with HubSpot); both cover Figma, Gartner, HubSpot, Monetizely; cite the same source (Monetizely).
Figma supports Cursor / Shared entities / Same source / Shared topic / Earlier coverage
Linked by a graph relationship (Figma supports Cursor); both cover Credit, Figma, HubSpot, Monetizely; cite the same source (Monetizely).
Atlassian criticizes Salesforce / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (Atlassian criticizes Salesforce); both cover Credit, Gartner, HubSpot, SaaS; overlapping topics (agent, either, enterprise, pricing, seat).
Salesforce released Salesforce Agentforce / Shared entities / Same source domain / Shared topic / Earlier coverage
Linked by a graph relationship (Salesforce released Salesforce Agentforce); both cover HubSpot, Monetizely, SaaS, Salesforce; reported by the same outlet (getmonetizely.com).
Agentforce built by Salesforce / Shared entities / Same source / Shared topic / Earlier coverage
Linked by a graph relationship (Agentforce built by Salesforce); both cover Monetizely, SaaS, Salesforce; cite the same source (Monetizely).
Agentforce built by Salesforce / Shared entities / Shared topic
Linked by a graph relationship (Agentforce built by Salesforce); both cover Credit, PricingSaaS, SaaS, Salesforce; overlapping topics (agent, pricing, saas, seat).
SaaStr uses Salesforce / Shared entities / Shared topic / Earlier coverage
Linked by a graph relationship (SaaStr uses Salesforce); both cover HubSpot, SaaS, Salesforce; overlapping topics (agent, company, enterprise, pricing, saas).
SaaStr uses Salesforce / Shared entities / Same source / Shared topic / Earlier coverage
Linked by a graph relationship (SaaStr uses Salesforce); both cover HubSpot, SaaS; cite the same source (Monetizely).