Four vendors in four unrelated categories shipped agent runtimes in 11 days, all bundled at no additional cost.

Microsoft opened 650,000 Dynamics MCP actions July 23. JAMS Software shipped JAX plus a JAMS MCP connector for enterprise job scheduling at no additional cost as part of JAMS Web on July 24. Oracle released an AI-native builder for Fusion Agentic Applications available at no additional cost on July 14. Atlassian put a Jira Coding Agent plus Claude Code/Cursor/Copilot handoff into every paid Jira Cloud plan for free July 15 (PR Newswire). ERP/CRM, IT ops scheduling, enterprise apps, dev collaboration. Identical playbook in under two weeks: expose your system of record to agents, price it at zero, make leaving more expensive. Nobody is monetizing the agent layer directly. They're all spending it to defend the record layer, which tells you exactly where they think pricing power lives.