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Public story · 2026-07-31 · high
Simile is displacing paid survey panels, with revenue up 5x since February for clients like CVS Health and Deloitte.
Why now: The round was reported July 30, marking Simile's second raise in five months.
Simile raised $200 million at a $2 billion valuation on July 30, five months after its $100 million Series A, TechCrunch reported.
The category getting squeezed is survey and panel research, where the real cost was always finding and paying real people to answer questions.
Greenoaks led the new round. Index led the $100 million Series A five months earlier.
Revenue is up 5x since Simile's February launch, and headcount has passed 50. Founder Joon Sung Park is a Stanford PhD and author of the "Smallville" generative-agents work.
CVS Health, Deloitte, Gallup and Wealthfront have run tens of millions of simulations through Simile, per TechCrunch.
I don't buy that a simulated customer's stated preference predicts what a real one does at checkout. TechCrunch's report doesn't test that gap. But the cost argument doesn't need me to be right. Survey panels scale with what you pay recruiters, while a simulation scales with compute that keeps getting cheaper. That's the argument winning right now, before anyone settles validity.
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Anthropic invested in Deloitte / Shared entities / Same source domain / Earlier coverage
Linked by a graph relationship (Anthropic invested in Deloitte); both cover Deloitte, July, TechCrunch; reported by the same outlet (techcrunch.com).
Anthropic invested in Deloitte / Shared entities / Same source domain / Shared topic / Earlier coverage
Linked by a graph relationship (Anthropic invested in Deloitte); both cover February, TechCrunch; reported by the same outlet (techcrunch.com).
Anthropic invested in Deloitte / Shared entities / Same source domain / Earlier coverage
Linked by a graph relationship (Anthropic invested in Deloitte); both cover July, TechCrunch; reported by the same outlet (techcrunch.com).
Linked by a graph relationship (Anthropic invested in Deloitte); both cover July, TechCrunch; reported by the same outlet (techcrunch.com).
Linked by a graph relationship (Anthropic invested in Deloitte); both cover February, TechCrunch; reported by the same outlet (techcrunch.com).
Linked by a graph relationship (Anthropic invested in Deloitte); both cover February, TechCrunch; reported by the same outlet (techcrunch.com).
Anthropic invested in Deloitte / Shared entity: TechCrunch / Same source domain / Earlier coverage / Tension
Linked by a graph relationship (Anthropic invested in Deloitte); both cover TechCrunch; reported by the same outlet (techcrunch.com).
Linked by a graph relationship (Anthropic invested in Deloitte); both cover TechCrunch; reported by the same outlet (techcrunch.com).