Hybrid pricing beat pure outcome pricing: 37% base-plus-metered, under 10% pure outcome.

Despite the outcome-pricing narrative, the 2026 State of B2B Monetization survey finds predictable base subscription with variable consumption stacked on top is the primary structure at 37% of software companies, while pure outcome-based sits under 10% of AI companies (Monetizely). Deloitte published a June 4 spotlight on the revenue-recognition problems outcome pricing creates for agentic products, which is probably most of the explanation. The seat isn't dying, it's being demoted to an access anchor with AI work metered above it.