Three unrelated categories shipped AI as a named job holder in 72 hours.

Salesforce named seven Agentforce agents after people and described them as job-ready hires. cfo.ai, the former Runway Financial, rebranded the whole company around an agent called Ari and pitched it as a chief financial officer, September 10. iLands runs a marketplace where individually named agents cold-email strangers to sell $25 research tasks, documented September 11. The shared move is packaging: naming, pricing and org-chart placement are becoming the product, which means the buyer is comparing the agent to a salary rather than to a per-seat license. Whether that survives a renewal conversation is the open question.