xSeek bought rival LLMonade, the first consolidation in a category that didn't exist a year ago.

Québec-based xSeek, a Generative Engine Optimization platform, announced September 15 that it acquired Montreal competitor LLMonade with the founding team joining, terms undisclosed (GlobeNewswire). Two GEO products launched on Product Hunt in the 48 hours before. A category consolidating and bolting on advisory services this early usually means the pure-software product is thin.